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Social Media Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance)), by Jan Zimmerman Deborah Ng
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From the Back Cover
Social Media Marketing, Step-by-Step It's all about social media today, and the landscape changes at breakneck speed. This all-in-one guide gives you the scoop on marketing your business via the latest social media platforms—because that's where your customers are. Learn specific tips and advertising options for Facebook, Twitter, LinkedIn, Pinterest, and Instagram. You'll also discover how to develop a strategy, utilize new engagement techniques, leverage data, combine online and offline marketing, and more! 9 Books Inside… The Social Media Mix Cybersocial Tools Content Marketing Twitter Facebook LinkedIn Getting Visual Other Social Media Marketing Sites Measuring Results and Building on Success
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About the Author
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico. She has provided marketing consulting, Web site management, content development, social media marketing, and strategic Web promotion to businesses of all sizes and types since 1998.Â
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Product details
Series: For Dummies (Business & Personal Finance)
Paperback: 752 pages
Publisher: For Dummies; 4 edition (May 1, 2017)
Language: English
ISBN-10: 1119330394
ISBN-13: 978-1119330394
Product Dimensions:
7.3 x 1.4 x 9 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
96 customer reviews
Amazon Best Sellers Rank:
#66,412 in Books (See Top 100 in Books)
716 pages of useless texts. nothing in depth at all. For example, chapter "using Facebook as a marketing tool" focuses on 1) adding profile picture 2) Adding cover photo, 3) adding pin to your page 4)Likes, private messages, and notifications 5) Filling out your about section 6) Like other brands and 7) creating Facebook events... that's about it...
I am very disappointed in this book; everything was a BIG paint brush approach. There was very little on the techniques and tips of how to really use SM to your advantage. Guess you need a book for each SM type.
This is not a basic book. I tried to read it and it's just technical jargon. This is more about programming and stuff - definitely not for a "dummy " or beginner and there isn't much about social media, social networks or marketing so to me, the title is misleading
Very wordy but not too helpful.
A great resource for anyone who wants to utilize Social Marketing to expand their markets, and customer base.
Very informative! I haven't read the entire book, but there is a wealth of knowledge in this book if you don't know anything about social media!
Well laid out and clear, easy to understand. Well written and relevant content.I wanted to get up to speed in the area of Social Media and how to use for marketing.My background is in marketing and sales, but this was a new area for me.This did a great job! Recommend.
Great book for those that don't know much about social media marketing. Even if you are informed this book will give you great refreshers and ideas that you probably would not have thought of before. I am using this book as a reference tool as well as a got to for things that I have forgotten. Easy read and packed with information.
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