Ebook Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
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Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
Ebook Handbook of Market Segmentation (Haworth Series in Segmented, Targeted, and Customized Market)
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Product details
Series: Haworth Series in Segmented, Targeted, and Customized Market
Paperback: 260 pages
Publisher: Routledge; 3 edition (April 22, 2004)
Language: English
ISBN-10: 0789021579
ISBN-13: 978-0789021571
Product Dimensions:
5.9 x 0.6 x 8.3 inches
Shipping Weight: 14.7 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#1,148,368 in Books (See Top 100 in Books)
Very interesting and useful for studies and professionally
I do several segmentaitons for various clients each year. One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.
I am new in my Integrated Marketing Position, and while I have an MBA it has been at least 7 years since I got it and had anything to do with marketing. So this book was a perfect refresher course and a perfect "catch up with the new thoughts and trends". It is a quick and easy read, with lots of reality to back up its statements. Even though it is a simple read it is thought provoking along with providing action items, which is always a good combination, make me think, but also give me a way to act on that thought.
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